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Study: YSL Beauty Sitewide Sale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/63162d70-f3ea-4468-9926-08defba8d600/Screen+Shot+2022-06-18+at+9.24.34+PM.png Case Study: YSL Beauty Sitewide Sale - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/1f44ac0c-dbb0-4d9b-bd7f-56164eabb72c/Research.png Case Study: YSL Beauty Sitewide Sale - RESEARCH To kick off the exploration, I gathered examples from some of our 2021 sitewide sales as well as many examples from our competitors. The site experience director and manager connected with our Paris-based global marketing team, who creates all our imagery, to gather any new available assets. 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The site experience director and manager connected with our Paris-based global marketing team, who creates all our imagery, to gather any new available assets. Together we brainstormed a few initial creative concepts to share with the e-comm team (below). https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/eef3a4ad-f083-43c8-aee7-6bf5baad9d9f/concept-2.jpg Case Study: Homepage Optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/383ee512-1247-4a4b-b161-05d131347307/concept-1.jpg Case Study: Homepage Optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/2756f5f5-a554-4f7d-9018-71f2bd15dae3/concept-3.jpg Case Study: Homepage Optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/a36d0286-9574-44a8-b8bb-98334e78056a/Final-Design-360.png Case Study: Homepage Optimization https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/57cfa6a7-736f-4b36-a7fd-81369694a5bb/Final-Design-Variations-Media.png Case Study: Homepage Optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/74017c66-2ad0-4980-91bc-468b7075b5bf/Final-Design-Variations-Emails.png Case Study: Homepage Optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/c8dec70c-8c5d-4ea1-8747-d16d90381e35/Results-Graph.png Case Study: Homepage Optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/f15c9763-04d7-4487-8c6b-cc1020fe1b86/Final-Design-360-Summer.png Case Study: Homepage Optimization https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/11a4632b-b5e4-4e3a-8ad2-707612626ad6/Final-Design-Variations-Summer-Emails.png Case Study: Homepage Optimization - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60230966f4d48f6c79fe7ba9/ef5be872-9c9a-4ab3-a8b2-1a7e2645ce33/Final-Design-Variations-Summer-Media.png Case Study: Homepage Optimization - 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